Analyzing an audience based on beliefs, attitudes, and values is referred to as which of the following?

Analyzing an audience based on beliefs, attitudes, and values is known as psychological profiling. This process involves understanding the psychological traits of the audience, which can significantly influence how they perceive messages and how receptive they are to persuasive arguments. By identifying the underlying motivations and perspectives of the audience, a speaker can tailor their message more effectively, establishing a stronger connection and ensuring that the content resonates with the listeners' individual or collective viewpoints.

Psychological profiling goes beyond mere demographic data, which typically focuses on observable characteristics such as age, gender, or income. Instead, it digs deeper into the internal mental frameworks that shape how audiences interpret information, leading to more impactful communication. Understanding these elements helps in crafting messages that align with audience values and beliefs, ultimately enhancing engagement and persuasion during the speaking event.