In persuasive speaking, what is the function of a call to action?

In persuasive speaking, the function of a call to action is essential because it serves as a direct appeal to the audience, urging them to engage in a specific behavior or to take a definitive stance on an issue. This part of the speech is designed to motivate the audience towards a certain action—be it signing a petition, supporting a cause, purchasing a product, or changing their mindset about a particular issue.

The call to action typically occurs near the end of the speech, providing a clear and concise statement about what the audience should do following the presentation. This not only reinforces the speaker's objectives but also transforms the audience's passive reception of information into an active response, ultimately aiming to create real-world impact based on the persuasive arguments made throughout the speech. A well-crafted call to action can energize the audience and foster a sense of agency, making them feel empowered to contribute or make a change.