In speeches, what does the term "specific purpose" refer to?

The term "specific purpose" in the context of speeches refers to the main goal the speaker aims to achieve with their presentation. It is a clear and concise statement that outlines what the speaker intends for the audience to understand, feel, or do as a result of the speech. The specific purpose guides the development of the speech, ensuring that all content supports this central aim. By articulating a specific purpose, the speaker can create a focused and effective message that resonates with the audience and fulfills the intended outcome.