Utilizing storytelling in a speech primarily serves which purpose?

Utilizing storytelling in a speech primarily serves the purpose of creating emotional engagement. This technique allows speakers to connect with their audience on a deeper, more personal level by evoking emotions through relatable, vivid narratives. Stories can illustrate key points, making the message more memorable and impactful. When an audience feels emotionally involved, they are more likely to be engaged, attentive, and responsive to the speaker's message.

While storytelling can also entertain the audience and may contribute to establishing credibility or presenting complex data, its primary function is to forge that emotional connection. This emotional resonance enhances the overall effectiveness of the speech and helps convey the intended message in a compelling way.