What is the primary goal of persuasive speaking?

The primary goal of persuasive speaking is to convince the audience to adopt a certain point of view. This form of speaking goes beyond merely presenting information; it actively seeks to influence the audience's beliefs, attitudes, or behaviors. Effective persuasive speeches often include arguments, emotional appeals, and evidence designed to sway the audience's opinion or encourage them to embrace a specific perspective.

While informing the audience can be a part of persuasive speaking, the main focus is on changing their viewpoint rather than simply providing facts. Similarly, entertaining the audience might be an ancillary benefit of a well-delivered speech, yet it does not align with the fundamental purpose of persuasiveness, which is about influence and belief alteration. Motivating the audience to take action often accompanies persuasive speaking, but the central aim is to first convince them of the point of view that supports that action. Thus, the essence of persuasive speaking is centered around the process of convincing.