What is the term for dividing an audience into various subgroups?

The term for dividing an audience into various subgroups is audience segmentation. This process involves categorizing an audience based on specific characteristics such as demographics, interests, values, or behaviors. By segmenting an audience, a speaker can tailor their message to resonate more effectively with each subgroup, improving engagement and comprehension.

Audience segmentation recognizes that not all members of a group share the same perspectives or needs, allowing for more targeted communication. Understanding the unique attributes of each subgroup can lead to a more impactful presentation that addresses the specific concerns and preferences of different audience members. This practice is crucial for effective public speaking, as it enhances the ability to connect with listeners and deliver a message that is relevant and compelling to various segments of the audience.