What is the term for dividing an audience into various subgroups?

Audience segmentation is the term used for dividing an audience into various subgroups based on shared characteristics or traits. This process allows speakers and communicators to tailor their messages more effectively to specific segments of the audience, enhancing engagement and understanding. By recognizing the distinct needs, interests, and demographics of different subgroups—such as age, gender, education level, or cultural background—a speaker can craft messages that resonate more deeply with each audience segment.

In the context of public speaking, audience segmentation is crucial because it enables the speaker to anticipate differing perspectives within the audience and address specific concerns, making the presentation more relevant and compelling. This approach not only helps in delivering relevant content but also fosters a stronger connection between the speaker and the audience by acknowledging their diversity.