What should occur in the fourth stage of Monroe's motivated sequence pattern?

In Monroe's motivated sequence, the fourth stage is focused on helping the audience visualize the benefits and outcomes of adopting the proposed solution. This stage is crucial because it engages the audience's imagination and helps them see the positive impact that taking action could have on their lives or the issue being addressed.

By guiding the audience to visualize the solution, you effectively create a compelling mental picture that reinforces the need for action. This not only motivates them but also solidifies their understanding of how the solution resolves the identified need, making it more likely that they will be inclined to support or adopt the idea presented.

The other stages have distinct purposes: establishing a need identifies the problem, presenting the solution outlines how the problem will be addressed, and requesting action prompts the audience to take a specific step. However, the visualization stage is specifically about making the benefits concrete and persuasive.