What term refers to the desired action a speaker hopes will occur among audience members?

The desired action a speaker hopes will occur among audience members is best described as the "primary audience outcome." This term encompasses the specific goals a speaker has in mind when crafting a message to engage their audience. These outcomes can range from persuading the audience to adopt a certain viewpoint, inspiring them to take specific action, or changing their behaviors in some way.

In this context, this term captures the essence of the speaker's intention and the end result they seek from their presentation. It emphasizes the importance of recognizing and focusing on what they want the audience to do after experiencing the speech. Understanding this concept can significantly inform how a speaker develops their content, structure, and delivery to effectively guide the audience toward the intended outcome.