What type of persuasive appeal is primarily based on emotion?

Emotional appeal is a persuasive technique that seeks to elicit strong feelings from the audience in order to influence their opinions or actions. By tapping into emotions such as fear, love, anger, or joy, speakers can create a connection with their audience that makes their message more impactful. This form of appeal often involves storytelling, vivid language, or powerful imagery to evoke feelings that will motivate listeners to respond in a certain way.

While ethical appeals focus on the character and credibility of the speaker, and logical appeals rely on facts, statistics, and rational arguments, emotional appeals directly engage the audience's feelings and personal experiences. This method can effectively sway opinions and encourage action when the audience feels emotionally invested in the message being conveyed.