When should a speaker use visual aids during a presentation?

Using visual aids during a presentation is most effective when they enhance understanding of the topic for the audience. Visual aids, such as slides, charts, graphs, or images, can help clarify complex information, make abstract concepts more tangible, and engage the audience visually. When they are used appropriately, visual aids can reinforce the speaker's message, illustrate key points, and maintain audience interest, ultimately leading to a more effective communication experience.

In contrast, simply using visual aids whenever possible does not guarantee their effectiveness; they must serve a specific purpose in relation to the content being presented. While an experienced speaker may have a better sense of how to incorporate visual aids, proficiency alone does not dictate their necessity. Additionally, using visual aids merely to fill time can detract from the importance of the content and may lead to audience disengagement. Therefore, the optimal approach is to integrate visual aids thoughtfully, ensuring they serve to clarify and enhance the audience's understanding.