Which of the following helps a speaker establish a sense of moral character with an audience?

Establishing a sense of moral character, often referred to as ethos, is crucial for a speaker to gain the trust and respect of the audience. When a speaker shows concern for high-order values and principles, they reflect their integrity and commitment to what is right, which resonates with the audience's own values and ethical beliefs. This connection fosters credibility, making the audience more receptive to the speaker's message.

By emphasizing moral principles, the speaker not only showcases their character but also aligns themselves with the audience's values, thereby strengthening their overall impact. This approach encourages the audience to view the speaker as a credible source, enhancing their trust and willingness to engage with the ideas being presented.