Which of the following is most important to consider when evaluating a speech based on artistic standards?

When evaluating a speech based on artistic standards, language and structure are critical components to consider. The effectiveness of a speech is often heavily dependent on how well the speaker uses language to convey their message. This includes the choice of words, the rhythm and flow of sentences, and the overall clarity of expression. Artistry in public speaking involves not just the content of what is being said, but how it is communicated, which is where language plays a key role.

Additionally, the structure of the speech helps to organize ideas logically and persuasively, guiding the audience through the argument or narrative. A well-structured speech enhances understanding and retention, allowing the audience to follow the speaker’s message more easily. Artistic standards in public speaking emphasize the aesthetic qualities of a speech, which are directly related to the way language is crafted and how effectively the speech is organized.

In contrast, while truth and ethics, motives and ideas, or goals and results are important for evaluating the overall impact and integrity of a speech, they do not directly address the artistic aspects that influence how the speech is received in terms of its delivery and engagement with the audience.