Which of the following is most important to consider when evaluating a persuasive speech based on the speaker's desired results?

When evaluating a persuasive speech, understanding the purpose and goal of the speech is crucial because it establishes the foundation upon which the entire speech is built. The purpose is essentially the reason the speaker is delivering the speech, which typically aims to persuade the audience to adopt a particular viewpoint or take a specific action. By clearly articulating this purpose, the speaker can effectively tailor their arguments, evidence, and rhetorical strategies to align with this desired outcome.

Moreover, the goal often influences the tone and emotional appeal used throughout the speech. A precise understanding of what the speaker hopes to achieve allows for a more focused evaluation of how well the content aligns with this aim. For instance, if the goal is to persuade a skeptical audience, the arguments may need to be particularly compelling and well-supported. Hence, reviewing the speech through the lens of its purpose and goal provides critical insight into the effectiveness of the persuasive techniques employed.

In contrast, while language and style, organizational structure, and the effectiveness of the introduction and conclusion are important components of a persuasive speech, they serve more as tools to achieve the primary goal rather than the foundational element that guides its effectiveness. Thus, purpose and goal take precedence in evaluating how well a speech fulfills its intended persuasive function.