Which technique is effective in making a speech more persuasive?

Appealing to emotions is a highly effective technique in making a speech more persuasive because it establishes a connection between the speaker and the audience. When speakers tap into the emotions of their listeners—such as fear, joy, empathy, or anger—they can create a more engaging and impactful message. Emotional appeal fosters a sense of identification with the topic, making the audience more likely to embrace the speaker's viewpoint or call to action.

This technique aligns well with the psychological principles of persuasion, which suggest that decisions and beliefs are often influenced by feelings as much as by logic. When an audience feels emotionally invested in a subject, they are more inclined to consider the speaker's arguments seriously and to be motivated to act in accordance with them.